Presentation on selling - by Prasida Sushil

Selling at FCUK
By Prasida Sushil
Fcuk –About the Brand
 Philosophy Of Brand
It started of as bringing European fashion and elegance to UK and then turned into bringing the consumers quirky, fun and bold trends.
 Consumers Perception
Consumers think of FCUK as a very trendy, rebellious and bold brand.
Approach
The Brand image is one of arrogance and is a brand for the non-conformist.
 The sales staff will follow a customer around, for a couple of minutes, before approaching.
 This could be because they are trying to understand the customers taste.
 They greet the customers but not very formally.

Presentation And Demonstration
 The sales person only helps if the customer shows some need for assistance.
 Keep attention of the customer- showing them the different colors and styles of clothes available with the brand, telling them about different finishes etc.
 Negotiation skills of sales staff - purple behavior. They are not excessively giving nor are they excessively pushy.
 This works well with the FCUK image.

Closing
 The salesperson will only ask if the customer liked anything. If the customer is vague in answering he will not ask again. Brand image goes with this attitude.
 At the counter the store manager is always present.
 He/she does interact while billing is done. The closing is always choice closing - “Do you prefer to pay by cash or cheque?”