Sunday, November 8, 2009

Questions asked related to key account management

1. Can a retail store have key accounts?
2. If yes, then does that mean that the most loyal or regular customers are the Key accounts?
3. Do the customers who have the privilege loyalty cards (like shopper's stop gold card etc.) fall in this category?
4. As Straps will be re launched, can it have key accounts?

Ans1. Yes, Why not...
Ans2. Exactly , u got the point + the regular brands kept in the store
Ans3 yes
Ans4 Yes , u have to work on it.

1 comment:

  1. yes of course a retail store have key accounts even they try to target their potential customers this job is done my the HR.the most or loyal or regular customers are likely to form the key account but the one who has visited the store only once and have nt come back again with the help pf sales territory management we need to find out the reason y dint they turn back , so as to maintain the present customers and get them back if possibles,

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