A few things that I feel come out distinctively are "feedback", "CRM" and "prospecting and referals".
Somehow, when we talk about feedback we also have a certain amount of apprehensiveness about what the customer is going to say but when that feedback comes out positive a sense of achievement is felt. Feedback is always seen as a tool to help improve on one's drawbacks but like its mentioned in the article it can also help one set standards and benchmarks.
Good CRM goes a long way and a loyal customer always feels great when treated with enthusiasm. It leads to good word of mouth and helps a company acquire new customers.
But apart from all this there is one thing that is constant, that is "prospecting". A company is continuously prospecting new customers. We dont realise but during the day when we log on to social networking websites and other websites, when we fill in our details for that free gift or a free software, we are constantly in the "prospecting" radar of the sellers. They are everywhere and its happening rapidly.
At the end of the day, a good territory manager is someone who keeps old customers happy with great customer service and acquires new ones through prospecting and referals.
gunjan here! As Shruti rightly says that the article focusses on CRM, Feedback and referals...are few of the most important tool of building and maintaing a customer base.And a company constantly need to renew its customer database in order increase its customer base for the future.
This article rightly talks about customer satisfaction which is the most important cause of sales. It talks about taking care of the problems of the unsatisfied customers and asking the satisfied customers whose answers will provide us with a template for successfully managing their (and other) accounts.
Also, asking happy customers for referrals as the happy, satisfied customers are usually delighted to share their positive experience with others.
Effective sales territory management is all about getting in touch with each of your customers and prioritize in terms of solving there problems.
this articles basically aims at increasing sales but that through with increasing your data base and satisfying your customers .. when we start with the process we have to actually get familiar with our existing customers and know the reason why they purchase from us or why they are decreasing the purchase from us . knowing that will help us increase our sales with the existing customers but will also give us an idea how to influence the other potential customers,, winning customers is also beneficial and happy and satisfied customer will always come back. so its not one time relation with any of them, but we have to maintain it . so effective sales territory management is very important to maintain the present and potential customers in order to increase sales.
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A few things that I feel come out distinctively are "feedback", "CRM" and "prospecting and referals".
ReplyDeleteSomehow, when we talk about feedback we also have a certain amount of apprehensiveness about what the customer is going to say but when that feedback comes out positive a sense of achievement is felt. Feedback is always seen as a tool to help improve on one's drawbacks but like its mentioned in the article it can also help one set standards and benchmarks.
Good CRM goes a long way and a loyal customer always feels great when treated with enthusiasm. It leads to good word of mouth and helps a company acquire new customers.
But apart from all this there is one thing that is constant, that is "prospecting". A company is continuously prospecting new customers. We dont realise but during the day when we log on to social networking websites and other websites, when we fill in our details for that free gift or a free software, we are constantly in the "prospecting" radar of the sellers. They are everywhere and its happening rapidly.
At the end of the day, a good territory manager is someone who keeps old customers happy with great customer service and acquires new ones through prospecting and referals.
gunjan here!
ReplyDeleteAs Shruti rightly says that the article focusses on CRM, Feedback and referals...are few of the most important tool of building and maintaing a customer base.And a company constantly need to renew its customer database in order increase its customer base for the future.
Aanchal Budhiraja
ReplyDeleteThis article rightly talks about customer satisfaction which is the most important cause of sales. It talks about taking care of the problems of the unsatisfied customers and asking the satisfied customers whose answers will provide us with a template for successfully managing their (and other) accounts.
Also, asking happy customers for referrals as the happy, satisfied customers are usually delighted to share their positive experience with others.
Effective sales territory management is all about getting in touch with each of your customers and prioritize in terms of solving there problems.
this articles basically aims at increasing sales but that through with increasing your data base and satisfying your customers .. when we start with the process we have to actually get familiar with our existing customers and know the reason why they purchase from us or why they are decreasing the purchase from us . knowing that will help us increase our sales with the existing customers but will also give us an idea how to influence the other potential customers,, winning customers is also beneficial and happy and satisfied customer will always come back. so its not one time relation with any of them, but we have to maintain it . so effective sales territory management is very important to maintain the present and potential customers in order to increase sales.
ReplyDelete