Questions asked related to key account management

1. Can a retail store have key accounts?
2. If yes, then does that mean that the most loyal or regular customers are the Key accounts?
3. Do the customers who have the privilege loyalty cards (like shopper's stop gold card etc.) fall in this category?
4. As Straps will be re launched, can it have key accounts?

Ans1. Yes, Why not...
Ans2. Exactly , u got the point + the regular brands kept in the store
Ans3 yes
Ans4 Yes , u have to work on it.

Class Videos

Virtual Sales Demo
http://www.youtube.com/watch?v=vbBaaj-z2f8

Vertical Integration

As you have asked me for more reading material related to vertical integration
http://www.quickmba.com/strategy/vertical-integration/
http://www.wisegeek.com/what-is-vertical-integration.htm

Please read it

Related to your brand

Please post articles related to key account handling with respect to your brand.

territory management

http://ezinearticles.com/?Sales-Territory-Management---How-to-Prioritize-Your-Activities-to-Produce-Maximum-Results&id=44188

key Account Management

http://www.themarketingprocessco.com/key%20account%20management/kam.htm
http://www.mbs.ac.uk/research/marketingpurchasing/documents/IMPResearchGroupBriefing2007_2.pdf
http://www.iproceed.com/marketing/key-account-management.htm

Sales Process

http://www.powerhomebiz.com/vol80/prospecting.htm
http://www.strategic-alliance.com/sales_process.htm